Press

Getting in touch

Email press@worldwatch.market and you will get an answer during Dutch business hours, usually the same working day. Say what you are writing and when you need it, and you will get a straight answer about whether Worldwatch can be useful to the piece, including when the answer is no.

For anything on deadline, write “deadline” and the time in the subject line.

What Worldwatch is working on

The pre-owned watch trade runs on islands. A dealer's stock sits in his own spreadsheet, his own WhatsApp groups and his own circle of twenty people he trusts. The dealer three streets away, or in Milan, or in Osaka, cannot see any of it, and nor can the dealer who has a buyer waiting for exactly that watch. Deals that should take an hour take a week, and some never happen at all.

Every platform built for this industry so far has gone after the demand side: more buyers, more traffic, a bigger shop window, paid for with a commission on each sale. Worldwatch works on the supply side instead. The stock itself and the dealers who hold it: how a watch is recorded, priced, listed, moved and paid for, and how one dealer comes to see and trust another.

That is a slower business to build and a harder one to explain in a sentence. It is also the half of the trade nobody has structured, and structuring it makes the whole industry safer to deal in.

Stan Duin: “We're building the layer this trade has always needed.”

The company

Worldwatch.market B.V. is a Dutch private limited company, registered at Chamber of Commerce number 98632329, VAT number NL868577091B01, based in Groningen. It builds inventory, listing and order software for professional watch dealers, and runs a dealer-only marketplace alongside it. The application and its public site are published in 34 regional locales.

Founded in 2024. The first dealers went live on 1 July 2025 and Worldwatch launched publicly at its launch event on 20 September 2025.

The business model

Worldwatch is subscription software. Dealers pay a flat fee for the plan they are on: free to start, then €99 a month for Starter, €299 for Pro and from €599 for Enterprise. Worldwatch takes no commission on what they sell, including on its own dealer marketplace.

Worldwatch also stands outside the transaction. A sale is between two dealers, who settle it and ship it themselves. That distinction is worth care when writing about the business model, because most tools in this category work the other way round.

Who runs it

Stan Duin, founder. He ran VintageMasters, a vintage watch dealership, before founding Worldwatch. The idea came out of his own phone: hundreds of watches offered in WhatsApp groups with no order to any of it and 10 tabs open to manage watches across platforms. He built the first version to organize himself, dealers asked when they could move their whole stock in, and the product followed.

He also worked at Tesla, where he saw the answer already working. The car trade moves stock between dealers way more structured, and knows what every car cost and what it is worth today. That market is roughly twenty years ahead of watches. Worldwatch is an attempt to close that gap in a great deal less than twenty years.

“Every feature still answers one test: would I, as a dealer, use this every day?”

Boilerplate

Copy this as it stands.

Worldwatch is inventory, listing and order software for professional watch dealers, with a verified dealer-to-dealer marketplace alongside it. Dealers keep every watch in one place and publish directly to eBay, Shopify, WooCommerce, Wristler and Bezel from a single listing (more marketplaces and integrations coming). Plans are a flat monthly fee and Worldwatch charges no commission on sales. Founded by watch dealer Stan Duin and based in Groningen, Worldwatch has been live since July 2025.

Short version, one sentence:

Worldwatch is inventory and listing software for professional watch dealers, with a commission-free dealer-to-dealer marketplace, founded by dealer Stan Duin and live since July 2025.

Assets

Everything here may be used in any article about Worldwatch, please email us to receive the following assets:

• Logo, dark and light, SVG and PNG
• Wordmark
• Founder headshot
• Product screenshots: stock, listing, marketplace, reports
• Brand colors and typefaces, one page
• This page as a PDF fact sheet

Anything else, email press@worldwatch.market and it will come back the same day.

Data we can share

Worldwatch sees things about the pre-owned trade that are hard to see from outside, and journalists are welcome to a cut of it, with the method stated so it can be checked.

• How long stock takes to sell between dealers, by brand and price band.
• What is actually moving in dealer-to-dealer trade, quarter by quarter.
• How fragmented the trade is: how many places dealers lists the same watch, how much stock is visible to other dealers at all, and how much of a dealer's trade still happens inside closed groups.

All data is generalized, not linked back to a single dealer. Attribution to Worldwatch.

What Worldwatch can speak to

Stan Duin is available for comment on how the trade works from the dealer's side, and will say when something is outside his knowledge. Examples:

• Marketplace economics: what dealers pay to sell, and how that has changed
• Authentication and collector safety from the supply side
• VAT and margin schemes across Europe, and what Brexit did to UK dealers
• The anti-money-laundering rules arriving in July 2027 and what they mean for anyone selling a watch over €10,000
• Importing, shipping and insuring high-value watches
• How dealers price, source and decide what to hold
• Why the trade is fragmented into islands, what that fragmentation costs both dealers and buyers, and what changes once the supply side is structured, against the demand side

Coverage

• MONOCHROME, “For Professionals Only: A Brilliant New Approach to the Global Watch Trade”
• MONOCHROME, “Worldwatch.market: new infrastructure for the global watch trade”, October 2025

Events

Worldwatch runs dealer events in the cities the trade already travels to, and has hosted evenings with Cartier, Vacheron Constantin, Sotheby's Watches, Ineichen Auctioneers, Time On Show, The Horology Club, Wajer Yachts and Infinity Hotels. Press attend by invitation. If you would like to be considered for one, email press@worldwatch.market with the outlet and the kind of piece you have in mind, and you will be told what is coming up in your region and whether there is room.