Car dealers have AUTO1. Watch dealers have chat groups.
Private collectors have public auction sites. Worldwatch Auctions provides watch dealers with a secure, professional room to trade directly with peers.
Watch auctions for verified dealers only.
Sale No. 1 takes place Saturday 14 November in Amsterdam, followed by year-round online trade from January 2027. Register to bid below.
Register to bid
Free registration. Bidding is restricted to checked dealers.
- Every bidder is a verified dealer
- Sellers pay zero commission
- Capped buyer fee, never exceeding €995
- Hammer prices remain private to the trade
Moving inventory takes too much time.
Selling to retail buyers
Unanswered messages, lengthy negotiations, no-shows, and return requests. Public platforms claim large percentages, while your pricing is visible to everyone.
Selling to trade contacts
Faster, but requires calling individual dealers one by one. Traditional auction houses charge around thirty percent of hammer value in combined fees.
Capital stays locked in your safe when it should be funding your next purchase.
Do you have capital tied up in your safe?
Book a 20-minute call. Learn how Worldwatch Auctions works for sellers, at Sale No. 1 and online from January.
Prefer to call? Reach us on +31 (0)20 26 16 913
A dedicated auction room for the watch trade.
A wholesale auction for verified watch dealers only. Dealers trade directly with dealers, and Worldwatch manages the process from cataloguing to settlement.
Verified trade partners and clear terms.
- Every bidder completes business verification.
- Worldwatch checks every catalogued watch.
- You see the exact fee before placing a bid.
- Worldwatch processes payment settlement.
- Purchased watches transfer directly into your Worldwatch inventory.
- Hammer prices remain visible to dealers only, protecting your retail margins.
Live in Amsterdam, then online year-round.
Sale No. 1 takes place live on Saturday 14 November in Amsterdam, in the room and via livestream. Worldwatch manages the complete event. Starting January 2027, list inventory directly from your Worldwatch account and trade with dealers all year round.
Sale No. 1
A live wholesale sale for verified dealers, in the room and on the livestream. Worldwatch manages cataloguing, inspections, and payment settlement.
- When
- Saturday 14 November 2026, the evening before Rikketik
- Where
- Amsterdam
- How to bid
- In the room or via livestream
- The lots
- Catalogue complete. Worldwatch checks every watch.
Register to bid
Free registration. Bidding is restricted to checked dealers.
Questions about bidding on 14 November?
Book a 20-minute call. We explain dealer verification, room attendance, and livestream bidding.
One capped buyer fee. Sellers pay zero commission.
Buyers pay one fixed fee per watch based on hammer price, capped at €995. You review the fee before bidding. Members receive 20% to 50% fee reductions.
A watch sold at €15,000 hammer
Worldwatch Auctions fee€345
Traditional auction house feesapproximately €4,500
Worldwatch buyer fee compared against combined buyer and seller fees at traditional auction houses (typically thirty percent).
| Hammer price | Free | As low as | Starter | Dealer | Dealer Elite |
|---|---|---|---|---|---|
| Up to €999 | €45 | 4.5% | €36 | €32 | €23 |
| €1,000 to €2,999 | €95 | 3.2% | €76 | €67 | €48 |
| €3,000 to €7,999 | €155 | 1.9% | €124 | €109 | €78 |
| €8,000 to €19,999 | €345 | 1.7% | €276 | €242 | €173 |
| €20,000 to €49,999 | €645 | 1.3% | €516 | €452 | €323 |
| €50,000 and above | €995 | under 2% | €796 | €697 | €498 |
- Starter €150 per month, or €125 per month billed annually. 20% off all auction fees.
- Dealer €350 per month, or €292 per month billed annually. 30% off all auction fees.
- Dealer Elite €9,600 per year. 50% off all auction fees.
- Free accounts bid at standard fixed fees. The “As low as” column shows the effective fee percentage at the top of each price band.
Would you like to review fees for your inventory?
Book a 20-minute call. We review your inventory bands and calculate your fee savings with membership.
Clear stock to verified trade buyers. Direct settlement, zero retail friction.
Spend less time chasing buyers and more time sourcing profitable stock.
Register to bid
Sale No. 1 takes place on 14 November in Amsterdam. Select whether you plan to buy, sell, or both. Sellers receive early onboarding for online auctions launching January 2027.
- Free registration
- Every bidding business verified
- Bid in the room or via livestream